Squarespace for coaches: Build a beautiful & functional website (fast!)
Having a professional online presence is essential for coaches—but how do you easily capture your skills and services and showcase them on a beautiful website? If you don’t have a background in website design, trying to build your own site can feel like taking on a second job. For most coaches, there is simply not enough time in the day to start their business and master the details of website building.
Fortunately, there are some great web design solutions that can make creating your own site a breeze. With Squarespace, you can build a high-quality, professional website in very little time. If you want to take your website to the next level, there’s also the option to use a premium template designed with coaches in mind so you can have a website you’re proud of, in no time at all. Let’s explore Squarespace in more detail and see how this is the perfect platform for coaches wanting to take their business to new heights.
Why is Squarespace the best web builder for coaches?
Building a website from scratch takes time to do well. It’s a skillset that can yield impressive results—but it’s not a skillset most people have. Squarespace understands this, which is why they created a website builder that anyone can grasp with ease.
Squarespace is a visual drag-and-drop website editor that’s simple for beginners. Easily drag elements such as photos and text around on the page to create a style that you like. Repeat until you have all the pieces you want on your page. Quickly apply brand elements like colors and fonts across your site with Squarespace site styles.
The great thing about Squarespace is that it’s more than just a website editor. The design tools allow you to quickly jump into creating a stylish and functional website that will provide value for your clients, but the platform also provides holistic support for many wider aspects of running your business. It’s easy for your clients to book a session with you and Squarespace makes it straightforward to manage your calendar with their integrated scheduling tools.
Market your coaching services with Squarespace
Adding a blog to your site and regularly writing helpful or inspiring content for your target customers can be a cornerstone of your marketing strategy. Squarespace says, “Blogging regularly helps search engines consider your site active. Even if you're a business and not a blogger, adding a blog page and updating it regularly with relevant content could benefit your SEO while building your brand.” What’s more, a blog is a great way for potential clients to get to know you and your services. If you write a blog, Squarespace can instantly turn the content into an elegant newsletter for your subscribers. A range of simple marketing features that integrate with your website will help your business to grow. You can easily create a simple customer survey or create seasonal promotions for that exciting new service you want to share.
Expanding your business with Squarespace features
It’s easy to expand your business with some of the more comprehensive Squarespace features. Do you have an ebook that you want to sell? Use Squarespace commerce to connect your clients with your products. Perhaps after working 1-1 with clients for a number of years you’re ready to earn some passive income and turn all of your hard work into a beautifully designed course that clients can work through in their own time. If you have the content, but don’t feel ready to create an entire course, you can simply add content to a paid member area of your site, providing value for your clients and generating income through another avenue at the same time. Squarespace provides many options for your growing business.
Key Website Elements for Success
As a coach, you have unique offerings that can help clients address some of their most distressing challenges. You have the passion, the expertise, and a deep understanding of your target client. But the only way you can reach those in need is through effective marketing, which is what makes having a high-quality website so important. Once your client lands on your website - whether through a Google search, or from socials - you want them to stay and explore your content, and ultimately, book a service or buy a product.
There are multiple elements that every coach needs for a successful website, including:
Compelling About You section or page
For some businesses, the About You section is somewhat of an afterthought. As a coach, the About You section is fundamental to creating a compelling brand. Potential clients want to know that you have the expertise to solve their problems, particularly if those problems are more personal. Reading an About You that demonstrates life experience and compassion is important for potential clients of life coaches, for example. The About You section or page is your chance to speak directly to your client and start to develop a relationship that will hopefully be long standing. You can expect to see an elegant About You page or section in a premium template that has space for your copy and well-positioned images for your photos.
Clear service descriptions
Each service you offer should include a clear description of what the client gets for their hard-earned money. These descriptions move potential clients further along your sales funnel by outlining the benefits of your coaching programs and other services. Consider what it is that separates your coaching business from others. When browsing through templates, think about how your services will be displayed. This could take the form of individual pages for different services, a simple stylish list, or a portfolio which would highlight visual content.
Strong visuals that connect with your ideal client
Finding the perfect image and optimizing it for your website takes some time, but it’s time well spent. In this guide on how to find and use images, Squarespace says, “Your audience’s first impression of your website is influenced by the images you choose to represent your brand.” Strong visuals, used properly, are powerful marketing tools that every coach should take advantage of. You have many options for sourcing images, ranging from stock photos to image generators to taking your own photos. Squarespace integrates with several stock photo providers to make this easy. It’s worth investing in great visuals if you want the best website. While it’s easy to populate your site with pretty stock images that can convey the vibe of your brand, a professional headshot will be an essential visual for your coaching business. Warmly invite your clients into your business with your smiling face.
“Products and services are created every day, but branding is formed in the hearts and minds of your clients and customers based on how they perceive you and your business. While we can’t control people's feelings, your brand can influence them. Every interaction you have with people creates an impression.”
Client testimonials and trust-building elements
If you can get a few client testimonials to post on your website, it can do wonders to build your brand and encourage trust in your services. They don’t have to be long and you don’t need a million—just a few heartfelt testimonials can be enough to attract and retain business.
Other trust-building elements are worth considering as well, such as logos, certifications, and any other visuals that demonstrates your qualifications and value.
Multiple clear calls to action (CTAs)
Every website that is marketing a product or service needs a strong, clear call to action, also known as a CTA—and coaching websites are no exception. The CTA prompts visitors to take the next and most important step of contacting you and scheduling a consultation. Well-placed CTAs on your website will guide your visitors through your site and encourage them to take concrete steps toward engaging with your business. A premium template will have beautifully designed CTA buttons throughout your site. It’s easy to style these to reflect your brand and to edit the copy. CTA copy should have a tone that reflects your business, such as warm and chatty, while being clear and direct - get specific! Body copy is a great place to have more fun with your writing. A CTA will only be a few words and it needs to instantly grab your client and steer them toward making a purchase or booking a call.
You have a lot to offer. Let Squarespace and SquareKicker help you reach your target market with a gorgeous, fully functional website. You can quickly build a site that will showcase your services, highlight your experience, and let potential clients see how useful your coaching can be.
Browse SquareKicker’s premium Squarespace templates today and start building the coaching website you’ve been dreaming about.
