Choosing a stunning Squarespace template for beginners & growing businesses
Whether you're building a new business from the ground up or are already established on a platform like YouTube or Etsy, you need an engaging website where you call the shots. You know you want a Squarespace site but are unsure how to find the right template: there are so many options to choose from. How do you find the ideal template for your site so that it both fits your style and provides an outstanding experience for your visitors?
Choosing the best Squarespace template can seem overwhelming, but we've got you covered. Here are the factors you should consider when browsing premium Squarespace templates.
Why choose a premium Squarespace template?
Consider Squarespace 7.1 free templates as starting points or inspiration, from which you can add any functionality and design changes that you like, if you have a bit of design prowess. These templates are a great budget-friendly option for small businesses who have time on their hands. Premium templates built with SquareKicker no-code tools contain unique features that you won’t find in free Squarespace templates, such as exciting scroll effects, sticky sections, and horizontal scrolling.
Paid Squarespace templates offer a wider variety of features and design options, including those catered to specific business types. If you need a visually stunning website that stands out from the competition with engaging design that encourages long dwell times, paid templates are the superior option. You’ll be supported through your website build with dedicated customer support and helpful bonus guides.
Browse SquareKicker's premium Squarespace templates now!
Focus on website functionality
Squarespace has near-endless options for customizing a beautiful, media-rich website but you can simplify your workflow and launch faster by choosing a template with appropriate functionality.
Just because a Squarespace template is designed for a bakery doesn't mean you can't use it for a concrete business. Look for the functionality you need for your business - style changes can easily be added later.
If you rely on visual appeal, like a makeup artist, you should pinpoint gallery-focused templates. If your experience and expertise need to shine, like an accountant or life coach, the template should make it easy to showcase testimonials, credentials, and a blog to highlight thought leadership.
What needs to be front and center for potential clients and customers? Jot down your most-needed features before browsing for a template. Consider the types of content you have ready to populate your site with and keep this in mind as you explore the diverse range of templates.
Squarespace encompasses a wide range of higher level business functions that are easy to add to the template you buy, such as commerce, courses, and member areas. You might not be ready to explore these features yet but it is important to consider if your business may require them in the future. Perhaps you’re an artist wanting an online portfolio: next year you might like to develop an online store to sell your pieces.
“As your company grows, Squarespace provides everything you need, including scheduling software, invoicing software, and email marketing tools, all integrated into one platform. These programs work together seamlessly with incredible ease of use.”
SquareKicker Templates help you save time with designs for specific industries and business types. Once you identify necessary features, use categories to narrow your search and find templates with the features you need.
Style your Squarespace site
After your functionality priorities are set, you can hasten your Squarespace template search by taking the following into account:
Brand and style matching for your website
Color, imagery, fonts, logos, textures, shapes, and other visual elements are the building blocks of a brand. These visual elements can create different vibes on their own, but your Squarespace template will bring these elements together and provide structure. Structure is important for guiding your customers through your website. If people are coming to your website after hearing your music on Soundcloud, does its vibe give the impression that you're an up-and-coming DJ, or a session musician who also does children's music classes?
If you have not yet established your brand identity, browse through the Template Store for inspiration and to see how a cohesive color palette and other brand elements can elevate a website. You could use Pinterest to create a mood board of visuals that appeal to you. Look at what other brands and creators in your space are doing. Examine whether the visual elements of their websites align with their values and personality. How will you reflect your own values on your website? 70% of consumers want to buy from the "right" brand, so how will your brand identity communicate yours is right?
“Many of us don’t have the resources to hire a professional branding agency so I recommend carving out some time to do some serious brainstorming with the following thought in mind: Your brand identity should be a blend of who you are and what your target audience is looking for…Usually, after a nice long brainstorming session, my clients find a little more clarity and can then start to look at color palettes and template options. Remember that your template can be customized with colors, fonts and photos to match your brand so try to look past that when choosing a template. Instead, try to find one that fits your overall vibe (fun & friendly, professional, dramatic, etc).”
Premium templates are mobile-friendly
Squarespace websites have built-in responsive design to ensure that your site looks great and functions well across a range of device sizes. Many of your visitors will be landing on your site on their mobiles so be sure to try your favorite templates on this screen size to see what your customers’ first experience will be. When you build your site you can use SquareKicker to further customize Squarespace sections for different screens.
Squarespace bio site
Did you know that with Squarespace you can quickly make a simple yet eye catching bio site. This is a special one-page website that draws traffic from your social media platforms to your website and other digital content. You can make it in minutes and it's a great way to introduce your followers to your new website. For an example of this, you can explore SquareKicker’s bio site here.
Customize your Squarespace site with ease
Squarespace’s visual drag-and-drop builder makes customization easy! It’s simple to add your own images, copy, and other elements and style them to get your website looking just right.
Each SquareKicker Template comes with a 30-day subscription for the SquareKicker Extension with premium design and animation tools so you can get creative. The intuitive visual builder integrates smoothly with Squarespace empowering you to easily add and style your content and make desired changes. Buttons, overlay menus, and many other visual effects can be quickly and easily customized if you want to add some extra visual interest to your site. You’ll see many of these exciting design features in use across the Template Store.
If you’re ready to dive into adding customizations to your site with the Extension, check out our range of video tutorials which will step you through the design tools.
