It’s Yari
By Launch the Damn Thing
"The branding I started with had an entirely different audience in mind (read: Brides), so the branding was very feminine and soft. I knew I needed a brand that had kick-ass energy and was bold. I was lucky to find Katelyn Dekle from Launch the Damn Thing!® Her vibe told me she was it, and it was time. I knew I needed a partner with the same energy and personality that felt authentic to me. I didn’t want a cookie-cutter web designer, and she was it. The rebrand is better than anything I could have imagined. We spent a lot of time exploring the different layers of the business: who we serve, brand personality, services, and everything in between to make sure that we understood everything the brand should be and what it isn’t." –Yari Ising
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Grown Girl Divorce
By Launch the Damn Thing!™️
The client wanted an education resource hub that could scale with her, as she has a small blog and podcast now but wants to add a membership and a shop in the future after growing her audience.
I reorganized all of her resources/information, and set up her separate podcast blog collection to share new episodes with its own post features. I also installed many custom features to allow her to advertise or place call-to-actions at the bottom of her posts and to allow users to sort through her content easily. I modernized her previous DIY design and elevated the design style to reach her preferred target audience more strategically.
I had an absolute blast working with this client and we had almost no revisions to the initial draft. She's a kickbutt lady and I loved working with her!