Crux Retail
By Resonant Pixel Company
Atlanta, United States
The brand was on a self-created Wix site using an extremely simple template. The thing is, they create bold retail displays for national brands to sell their goods in major retail stores. After getting to know the team and their ideal client profile, it was clear simple was a poor fit. We set out to create a website that makes a bold statement about their creativity and process. We use the Squarespace gallery block a few times to manage the logo clouds cleanly. Squarekicker customizations made it on to every single page on the site so motion and scale create interactive depth without obscuring important content.